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  • Graphic Designer
  • Music Producer
  • Animator

I've worked in the creative
industry since 2015, creating
brand identities, packaging designs,
print and digital campaigns. I also create animations, edit videos and sound, produce electronic music and develop games with my team at splendidforge.com.

Filip Lazarov

Tools I work with

BRANDS I’VE WORKED ON

  • A1
  • Adidas logo
  • Alcon
  • AllianZ
  • Amstel
  • Badu-Bar
  • Barclays-logo
  • BAYER
  • Biana-Shoes
  • Brainster
  • Brand-Union
  • Bravo-caffe
  • Brita
  • British-Council
  • BRKV
  • c2c
  • Clicon
  • Convatec
  • DAZN
  • DINERS-CLUB
  • ETI
  • Eucerin
  • FIFA
  • Fleetnet
  • Goethe-Institut
  • Gordons
  • Hallite
  • Heineken
  • Iris
  • JW
  • Ladna
  • Lasko
  • Liebher
  • Masinski
  • Nectar
  • Osram
  • pakomak-logo
  • Paypal
  • Philips
  • Ripple
  • Rohde & Schwarz
  • Sainsburys
  • Samsung
  • Siemens
  • Silk-road-bank
  • Skopsko
  • SSE
  • Stockwave
  • Thrivity
  • Visa
  • Wellstar
  • Win music freedom

Brand Union · Macedonia · Brand identity

Case study · 2022

Amstel · North Macedonia · Brand Union

Rebuilding Amstel’s local identity

I was responsible for rebuilding Amstel’s local visual identity in North Macedonia, developing the visual work from scratch within the brand’s global guidelines.

Rebuilding the local visual identity

This was a complete redesign of Amstel’s previous local visual identity. I developed the visual work from scratch within Amstel’s global brand guidelines, exploring different colours, illustrations, imagery and graphic elements through multiple versions.

Design development and collaboration

The identity developed through several rounds of feedback with my team and Amstel headquarters. Each revision brought the design closer to the final direction while meeting the brand’s requirements.

I was the sole designer responsible for executing the visual work in Photoshop, Illustrator and InDesign. My colleagues supported decision-making and meetings with Amstel headquarters, while I translated the agreed direction and feedback into the designs and final local brand book.

My role and deliverables

At Brand Union, I handled the local visual identity, bottle-label redesign and all digital and print designs for the refresh. I also established the photography direction so the imagery followed the same visual approach.

  • Visual identity refresh for the Macedonian market
  • Bottle-label redesign and supporting brand materials
  • Digital and print campaign designs
  • Photography direction
  • A local brand book of more than 40 pages

Documenting the identity

I created a Macedonian-market brand book as a PDF of more than 40 pages. It documented the identity and explained the rules for typography, colour, logos, design elements and illustrations, providing a reference for applying the brand across its materials.

The original brand-book PDF is no longer in my archive, so it is not available to view here. The artwork and photography shown in this project present the visual work.

Team credit

The project was developed at Brand Union. Alongside the identity work, we also made an Amstel commercial as a team.

Bottle label re-design, photography and brand identity for Amstel Macedonia (year: 2022).

Together with the team of Brand Union,
we also made a commercial.

AMSTEL LABEL ARTWORK · Brand bookOpen PDF

FIFA Fan Festival · Campaign adaptation

FIFA World Cup Fan Fest 2026

Bringing the festival identity to life across 14 host cities.

I worked on FIFA Fan Festival 2026, adapting campaign artwork across 14 host cities as part of a project with more than 1,000 deliverables.

The work spanned multiple languages and formats, from artist announcements and ticket updates to printed signage and live event changes.

ATL · Overview · Brand bookOpen PDF

DAZN · Global campaign adaptation

DAZN FIFA CLUB WORLD CUP 2025

My biggest project to date: adapting a global football campaign across 12 languages.

I adapted Meta ads, web banners and full-page takeovers for DAZN’s FIFA Club World Cup coverage, working from an Excel tracker with 10,000 rows and detailed production rules.

The same fixture needed different players for different markets, local kick-off times and ongoing updates while the tournament was live.

Juventus vs Man City · English · Brand bookOpen PDF

Iris · Digital design & team workflows

Samsung

Creating and adapting digital designs across Samsung campaign formats.

I’ve adapted Samsung campaign artwork across platforms, with some projects involving over 200 deliverables. I also guided colleagues on file organisation and production workflows, preparing design previews in Google Sheets, PowerPoint and Google Slides.

These are selected projects from my wider Samsung work.

SAMSUNG SOLVE FOR TOMORROW — CRM · Brand bookOpen PDF

Selected work

Digital Designs

74 pieces
COVER - BANDITO BURRITO · Brand bookOpen PDF

Print Designs

55 pieces
A1 gift boxes · Brand bookOpen PDF

Logo Designs

8 pieces

A few logos I have designed along with brand books.

Терапија · Brand bookOpen PDF

Animation and Video

I’m drawn to mixing hand-drawn animation, rotoscoping, 2D and 3D with music and sound design. I also create 2D motion graphics, animated typography and infographics, and social media reels and shorts. My video work includes editing and colour grading. I especially love projects where I can bring all of these together.

Personal favourites

One of my favorite combinations of techniques: 2D, 3D, frame-by-frame, colour grading, textures and sound design. I animated it in Blender, generated textures with Firefly, drew individual frames in Photoshop, created transitions and color grading in After Effects. I composed the music and handled sound design and audio editing in FL Studio. Full breakdown in the video description.

My favorite animation so far. I assembled the video footage, then rotoscoped it frame by frame and drew every frame myself (about 2000-2500 frames to be exact). I developed the transitions, color grading and effects, and handled the sound design and audio editing in FL Studio. Full breakdown in the video description.

A 2D animation designed in Illustrator and animated entirely in After Effects, with sound design created in FL Studio.

A frame-by-frame animation rotoscoped in Photoshop, inspired by a song and performance I loved. I developed the transitions connecting the sequences. Music and performance credits are in the video description.

A short promotional animation for my upcoming track, “Plants&Humans.” I created the designs in Illustrator and animated the video entirely in After Effects.

Created using Codex, Claude and Mini Max h3 in ComfyUI, with Codex and Claude connected to ComfyUI through MCP. I then edited the video in After Effects and handled the audio editing in FL Studio.

Landscape

Portrait

Music

I’ve been creating music since 2011. Music is a hobby for me; I haven’t pursued it professionally. I produce my tracks in FL Studio, using instruments and effects from Image-Line’s collection alongside Arturia Analog Lab V, Serum 2, Phase Plant, Omnisphere, Vital and other plugins.

  1. 01 / Featured track

    Bandito Burrito

    SoundCloud ↗

  2. 02 / Featured track

    Bedtime Stories

    SoundCloud ↗

  3. 03 / Featured track

    Unlost Found

    SoundCloud ↗

Bandito Burrito cover artwork · Brand bookOpen PDF

Graphic DesignerAnimatorMusic Producer

I love exploring new ideas and bringing them to life through design, animation and music.

My experience spans visual identity, packaging, print, digital design, illustration, photography, animation, video production, sound editing and design.

Outside client work, I experiment with 3D, produce electronic music and develop games with my team. I enjoy discovering new tools and finding ways to connect these interests. Hiking and spending time outdoors give me room to think, notice details and gather ideas. Those everyday experiences often find their way into my personal and professional creative work.

I’ve worked as a graphic designer since 2015 and have been creating music since 2011. I enjoy taking ideas from an early sketch through to finished work, learning as I go and sharing useful techniques with colleagues. Curiosity, teamwork and a sense of humour are all part of how I work.

Let’s makesomething weird.

If you are interested in my work, write me an e-mail, catch me on LinkedIn, add me on Discord or message me on WhatsApp and Instagram.

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